As with the previous gift card for Chill Day Spa the drive here was to simplify their approach. Their offerings and prices were pasted over nearly every bit of print collateral they had on hand and tended to overwhelm the client. We condensed theĀ pricingĀ and service menu to a simple rack card and I consulted with the owner/manager on best practices for pricing display. This menu is a simple and elegant way to alow the client to select their service and keeps the focus of the spa on providing a great experience rather than bombarding the client with advertisements. ~5,000 Dec. 2011

front & back



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