The Hippo logo I designed, more on this later, has been used all across the Hippo Newspaper/Printing rebranding project. These promotional magnets are often left on Hippo newspaper racks so I thought that being able to present them in an interesting manner was key. For our print arm I settled on a C/M/Y/K pattern. But I was also inspired by Fruit Stripes Gum. ~5,000. Jan 2012

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